# Is Facebook an effective marketing tool for your business?

Source: https://gofranz.com/blog/is-facebook-an-effective-marketing-tool-for-your-business/

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-01.png)

In a survey published in 2013, 73% of Retail / Wholesale / Consumer Goods companies responded that they have acquired a customer using a lead from Facebook. On the other hand, in the Banking / Insurance / Financial industry, the rate was much lower with only 33% of respondents saying that they acquired a customer trough Facebook.

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-02.png)

It’s also interesting to note that it depends on whom you are dealing with. B2C companies, not surprisingly, have the highest success rate on Facebook. Companies dealing B2B report a slightly higher success rate on LinkedIn (Professional Network).

While these charts are a great reference, we always recommend our clients to explore different options. The majority of businesses may do very well on Facebook, others might be able to find a niche market on Pinterest or Google+. Facebook often attracts by size alone - while most of your customers already have a Facebook account, only a fraction are on Pinterest or Google+.

_Credits: HubSpot, Inc (2013 State of Inbound Marketing Research Report)_